Media conglomerate TV18 Group has revealed its new brand identity. From today the company will be known as Network18 in an attempt to unify all its services under one umbrella.
Network18 will see all current and future entities of the erstwhile TV18 Group under a single, unified umbrella. Existing companies such as TV18, GBN, Viacom18, Web18, Homeshop18, Studio18, Events18, etc will all have a unified look and feel.
The simple yet striking logo consists of red and white colours. According to a release, it reflects the company�۪s brand identity – a window to an ever-changing world – in addition to connoting the stature and ambitions of this emerging global media corporation.
Speaking on the occasion of the company’s anniversary, Raghav Bahl, Managing Director, Network18 said, “We have come a long way since TV18 began in 1992 as a small production house. From television news to filmed entertainment, Network 18 leaves little untouched and unconquered, thus taking it a step closer to becoming the undisputed media mega brand! Despite our rapid growth and diversification, the one thing that has not changed, is our vision to be ��better than the best�۪ and to continuously set new standards in this fast growing industry.”
“Despite the changes to the brand�۪s look, Network18�۪s beliefs and mantras will remain constant and steadfast and we will find newer ways to enable, enlighten and entertain. The Network18 brand embodies everything that we have achieved over the years. It unites our people and operations by a common set of values and aligns them behind a common purpose,” added Haresh Chawla, Group CEO, Network18.
“Network18 embodies all the attributes of a start-up and combines it with the power to Enable, Enlighten and Entertain every Indian. Over the past decade, the group has been able to empower more than 80 million Indians. The re-energised entity will aim to reach out to a much larger audience in India and globally. In the process, we also hope to make Network18 the first truly Indian, global media company” said, B. Sai Kumar, Group COO, Network18.