Newly launched international channel, Travelxp has begun BARB reporting from today.
The channel, which began broadcasting on the Freeview platform today, is expected to do well with an extended reach to nearly 99% of TV homes in the UK.
Travelxp will also locally produce content for the UK audiences. This will be driven by Sumant Bahl, MD – Europe, Travelxp, who also leads Travelxp UK from its Greater London office.
Keep it with BizAsiaLive.com for more.