India’s first OTT TV platform, Ditto TV has added three popular Pakistani entertainment channels to its 150-channel strong line-up.
The move makes Ditto TV the only OTT offering in the country to bring to its subscribers content from across the border. The channels will be distributed by Ditto TV worldwide through the various subscription packages.
The three channels, which include Express Entertainment, TVOne and Indus Vision, bring to Ditto TV an eclectic mix of engaging and entertaining content. Ditto TV’s global reach and wide catalogue cater to a broad spectrum of audience with varied tastes. The Pakistani channel offering will even add a competitive edge to Ditto TV’s offering in international regions. In the near future, the catalogue will boast of five more Pakistani channels to pique the audiences’ interest.
Speaking about the acquisition, Manoj Padmanabhan, Business Head, Ditto TV explains, “Web and mobile users demand a variety of content mix. There is a need for high-quality content in this space to suit the users’ needs. The new additions will definitely add color to the existing bouquet and drive traction to proposition.”
Ditto TV offers over 150 Live TV Channels and rich on-demand content comprising Movies, Videos and Catch-up TV Shows. Since its inception in February 2012, Ditto TV has partnered for content with IndiaCast Media Distribution, Multi Screen Media (Sony Entertainment Television), Bennett Coleman & Co. Ltd., TV Today Network, BBC, Turner India, ZEE among others.