The Bee radio to drop Asian programming

Ofcom has approved Lancashire-based radio station, The Bee’s request to drop a weekly Asian programme from its schedule.

Ofcom said only three out of five responses objected the change, and that despite considerable efforts to build a strong audience base over the last nine years for the show, little had materialised.

The Bee�۪s Managing Director Simon Brierley said the programme was a ���complete departure from our ���standard�۝ programming,�۝

He said, ���It is our belief that removing this area of our programming, for which there is little demand, will give a greater consistency to the station�۪s character of service.�۝

The Blackburn licence area is already covered by a dedicated Asian radio station with Asian Sound Radio.

Extracts from RadioToday