Survey puts ZEE Cinema on top for “best selection of movies”

BizAsia Correspondent



Popular Bollywood movie channel, ZEE Cinema has been named the viewers choice in a UK poll carried out by TRP.

The poll’s findings said that 70% of respondents thought the channel had “the best selection of movies they want to watch”.

ZEE Cinema, which has regularly topped the Asian movie genre in UK ratings recently, has been the home to some of the biggest releases including ‘Sooryavanshi’, ‘Simmba’, ‘Radhe: Your Most Wanted Bhai’ and ‘Antim: The Final Truth’.

The fieldwork for the poll took place between 9th September 2021 and 23rd September 2021. The base sample of the poll was 187, which included adults 16+ UK, Indian & Asian Non-Indian responses.