The Lit Corporation’s Sunrise TV has claimed it has outdone its rivals by grabbing a huge share in the highly saturated UK Asian TV market.
According to latest figures released by audience measuring body BARB, Sunrise TV’s weekly reach was 356,000 for the week ending 24th August 2008. This works out to be a 0.7% share in the multi channel share. Its average daily reach was around 109,000 for the same period.
The only other channel that subscribes to BARB is Prime TV, which during the same week registered a weekly reach of 117,000 and a 0.2% market share. Its a daily reach was around 25,000.
Whilst other channels like STAR, ZEE and Sony TV are in talks with BARB for official TV ratings, a concrete decision is yet to be made.
A possible reason why other Asian broadcasters have opted not to subscribe to BARB could be because of the hefty subscription costs. BARB subscribers pay an annual registration fee of over 5,000 and a quarterly subscription fee. UK Asian subscription TV broadcasters instead depend on subscriber figures to observe the popularity of its channel(s). Free-to-air channels determine the success of their programmes and the channel on the whole by its income revenue.