During Pakistan Prime Minister Nawaz Sharif’s visit to India, he met up with Essel Group Chairman Subhash Chandra to discuss the relaxation of certain regulations for their new Pakistani content channel, Zindagi.
Zindagi is the latest channel to be launched by the Zee Entertainment Enterprises that will showcase Pakistani serials and telefilms. Jodey Dilon Ko (bringing hearts closer) is what the channel promises can now truly happen since both countries bound by common history, language and culture can now bond closely through this cultural exchange. The makers of the channel have assured that Indian consumers would get the best material created from Pakistan’s award-winning novelists, literary stalwarts as many of these shows are adapted from famous novels and books.
Zindagi launches in India on Monday 23rd June.
In Picture: Subhash Chandra & Nawaz Sharif discuss media relations