Star Plus’ ‘Yeh Rishta Kya Kehlata Hai’ is following in the footsteps of ‘Diya Aur Baati Hum’ by extending telecast to Saturday evenings too.
Both shows, which currently air Monday through to Friday, will broadcast on Saturdays from this weekend. While the move seems temporarily for around a month, it could be made permanent depending on the response the change receives.
Confirming the news to TellyChakkar, producer Rajan Shahi stated, ���The channel has told us to go six days a week. But there is absolutely no threat from other shows on different channels. May I remind you that two years ago, Star Plus had shows running for seven days a week. We are starting with six days as of now.�
There have been rumours that Star Plus is using this strategy to counter the threat from rival Colors, which launches ‘Bigg Boss 6’ this weekend, however officials have denied this.