Star Plus to launch Box Office India Awards

Star TV has announced the launch of Star Box Office India Awards, a ceremony, which will be based on official box office collections.

The event will recognise achievements of Hindi films at the box office. It will see renowned faces from the film industry with Salman Khan leading the way.

Star Plus general manager Gaurav Bannerjee said, ���Our viewers are always interested in which films have been the most popular and the stars that have the biggest draw. We are happy to have partnered Box Office India magazine to come up with the first ever Star Box Office India Awards. In essence, it�۪s really people�۪s votes in the form of their hard-earned money which sets the box-office register ticking. The first Star Box Office India awards will have the most iconic Bollywood names on stage and provide for a perfect Diwali celebration for all Star Plus viewers.�۝

Box Office India publisher Nitin Tej Ahuja added, ���As India�۪s premier film trade magazine, box-office collections are at the very heart of Box Office India�۪s editorial mandate and we are delighted to partner Star Plus on the Star Box Office India Awards. Show business is ultimately a business and it is box-office numbers, historic or potential, that drive the entire film production, distribution and exhibition ecosystem. Box-office collections are the most objective measure of the paying public�۪s acceptance or rejection of films and the Star Box Office India Awards will honour the verdict of the actual film-watching audiences.�۝

Star Box Office India Awards 2014 will air later this month to coincide with Diwali.