Star Life Ok in revamp mode with new line-up

Raj Baddhan

Senior Editor

Star Life Ok
Star Life Ok

Star Life Ok, which has delivered record high ratings recently in India and dislodged Colors from number three in the pecking order, is working on plans to strengthen its programming further.

Over the next six months, the channel has lined-up a few specials to spruce up its output. As well as on the programming side, Star Life Ok will undergo a revamp in its presentation and packaging. A number of creative agencies are said to be working on the new look including Ogilvy India and venturethree from London.

On the programming front, Ekta Kapoor’s Balaji Telefilms will be launching its first fiction on the channel later this year. The channel is also launching a big-ticket reality TV show. Furthermore, ‘Missing’ – a show, which was initially set to air on Star Plus, has now been confirmed as a show to broadcast on Star Life Ok. There are also reports that the channel is also looking for a new show concept in a completely different genre that has not been explored before on TV.

Recently, Star Life Ok launched ‘Baawre’ and ‘Nadaan Parindey’ in dual timebands as an experiment to see which slot attracts a bigger viewership. Similarly, the channel is looking at filling gaps where time slots are not delivering including 19:30 (Gustakh Dil) and 20:00 (Mahadev).