STAR hires Money for international sales role

STAR has hired former Eurosport research head Ben Money to the position of vice-president international advertising sales research.

Money’s role will include measuring and reporting on STAR’s global audience and demonstrating the potential of advertising on STAR’s portfolio to clients and agencies. He will report to Ron Plante, STAR senior vice-president research.

Money will on STAR’s international products including Europe, North America, Middle East and South-East Asia, India and Greater China. He will be based in Hong Kong.

Money’s research position at Eurosport consisted of maximising advertising revenue. He also promoted the Eurosport brand by overseeing research activities in the UK, Scandinavia and the US.

Closer to home, former ZEE Network UK sales executive Semon Sinha has defected to STAR UK.