Sony Entertainment Television Asia’s much publicised drama ‘Amber Dhara’ is currently caught up in a nasty tug-of-war between the channel and the production house.

A report in Mumbai Mirror, is suggesting that the channel has distanced itself from the show, and according to insiders if this situation persists, it won’t be long before the show is pulled off air.

Apparently, while the channel’s programming team wanted to incorporate some changes in the story, the producers – Vikas Seth and Siddharth Kumar Tewary (Swastik Pictures) were adamant about having it their own way. In fact, the producers wanted to take over the story, scripting and casting of new characters entirely, without consulting the creative team of the channel.

When contacted, Siddharth said, “Yes, we have been given complete freedom but there’s nothing exceptional about that. Most TV producers today are allowed to do their own thing. What’s wrong with that? As for how long the show will go on, Sony has not mentioned anything. Let me tell you that we are ex-employees of Sony and when Amber Dhara was conceived, we were very much a part of the channel. So, how can the channel have problems with us? Sony knows what we are doing.”

According to Mumbai Mirror sources the producers have resorted to the last trick to raise the sagging TRPs of the serial. They plan to separate the conjoined twins Amber and Dhara.

Our source shoots back, “Sony’s creative team knows that it is the producers’ decision and ultimately they will have to bear the brunt.”

Only time will tell if the new twist in the storyline will deliver audience numbers…watch this space.