Sony TV international set to drop ‘Asia’ from name

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Sony TV
Sony TV

Sony Entertainment Television Asia will be dropping ‘Asia’ from its name in international territories, effective from Monday 12th December 2016.

The change will see the international broadcast streamlined with its India service, which is known just as Sony Entertainment Television. In the UK, Sony Entertainment Television had adopted the Asia tag due to a corporate licencing arrangement. However, this seems to have been adjusted and thus the channel will be known as Sony Entertainment Television globally.

The broadcaster has been working rigorously to update its portfolio of channels in terms of content and behind the scenes in personnel.

Keep it with BizAsiaLive.com for more.

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