Sony Pictures Networks unveils logo of Sony YAY!

Sony Pictures Networks has unveiled the logo of its children’s channel Sony YAY!

The channel, which will be headed by Leena Lele Dutta, has roped in Bollywood star, Tiger Shroff as brand ambassador.

The logo of the channel has a 3D feel to it, with the signature ‘S’ popping out of the box in green. The text in a kids style font uses vibrant colours – green, yellow and orange to attract the attention of its younger viewers.

NP Singh, CEO, Sony Pictures Networks India (SPN) said, “The Kids genre is a new territory for us and has immense potential to grow. With an impressive track record and in-depth understanding of the entertainment industry, we are confident that Leena will play a pivotal role in establishing the business. Under her able leadership, we intend to solidify a significant presence as an outstanding brand in the kids’ entertainment space”.

Sony YAY launches in India on Tuesday 18th April.