Being one of the largest music labels in the world, Sony Music India have taken a big step in partnering up with Desi Hip Hop Inc, in order to give music artists from the South a bigger platform to showcase their work.
In an attempt to enrich new talent from around the world, this partnership will work as an easier way for South Asian artists to get signed. Talking to the media was Raafat Ullah, Creaitve Direct, Hip Hop Inc, who Cineblitz reports stating, “We’ve been building this platform for over a decade to nurture and showcase South Asian Hip Hop talent and promote unity amongst our people around the world. We believed in the global impact of South Asian Hip Hop since day one.”
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