Top brandshave recently beenshying away from offering ambassadorship to Bollywood’s chocolate boy Shahid Kapoor.

Reportedly, Kapoor has become ‘too big for his boots’ lately in terms of endorsements. The actor, who will be seen nextin Kunal Kohli’s forthcoming ‘Teri Meri Kahaani’ (2012) opposite ex-flame Priyanka Chopra, has been in an anti-bargaining mood, it seems.

According to Stardust Magazine, no new brand is ready to sign Kapoor because of his unreasonable behaviour in regards to prices. It has been said thathe is losing out on numerous endorsements due to his high demands and his managers have also taken a step back from any such negotiations. They too are noticing that the actor’s attitude is causing him losses but feel there is no purpose in reasoning with him.