Shahid Kapoor & Alia Bhatt pairing a hit with brands?

Shahid Kapoor and Alia Bhatt were seen together in Vikas Bahl’s ‘Shaandaar’ which released a few months ago. Although the film didn’t fare too well at the box office, it seems the jodi is definitely proving popular with brands.

It seems the two definitely ticked all the right boxes when it came to chemistry and the audiences and fans loved seeing them together. A source tells Indian Express, “Shahid and Alia�۪s pairing in their last film was widely talked about. Audiences loved seeing them together, and their onscreen chemistry was appreciated. They have another film lined up too, which is already generating curiosity”.

“The duo also shares a great rapport in real life. This is what translates on screen. Now brands want to capitalise on this, and hence, are approaching the duo to endorse their products together”, concludes the source.

The twosome will be seen in ‘Udta Punjab’ next, directed by Abhishek Chaubey.

Stay with BizAsia for more.