Serhat Ekinci appointed Director at OMG Ethnic

OMG Ethnic ��� Omnicom Media Group UK�۪s (OMG UK) multicultural marketing consultancy ��� has announced that Serhat Ekinci has been appointed as the new Director, OMG Ethnic. In this role, Ekinci will work closely with Sam Phillips, Managing Director, OMG Ethnic and CMO of OMG UK, to deepen existing client relationships and further grow the consultancy across OMD UK, MG OMD, M2M, PHD and Rocket�۪s client bases.

OMG Ethnic is a multicultural marketing consultancy and has grown every year since its creation in 2010. It helps its expanding client base to grow their businesses by targeting and engaging with the specific and significant communities of diverse cultures that exist in the UK today. The quality of OMG Ethnic�۪s work was most recently recognised at the Global Festival of Media Awards 2016 for its work with PHD on the ��authentic Polish Christmas in the UK�۪ campaign with Sainsbury’s.

With eight years of experience in the media and market research industry, Ekinci joins OMG Ethnic from GfK where he was Digital Research Director. Ekinci has a strong background in global consumer insight, brand and media strategy having previously held senior roles at Kantar Media, MediaCom and Gorkana.

Commenting on his new role, Ekinci said, ���As an ethnic minority who grew up in Istanbul – a city on two continents – and who now lives in the melting pot of London, I have a keen understanding of the differing behaviours of ethnic communities. I could not be more excited about exploring the opportunities available to clients who positively lean in to multicultural marketing. With BAME (Black Asian and Minority Ethnic) purchasing power reaching over �300bn in the UK alone, clients�۪ eyes are increasingly open to the opportunities for growth that multicultural marketing affords them. I can�۪t wait to build on OMG Ethnic�۪s already considerable success�۝.

Sam Phillips, Founder and Managing Director, OMG Ethnic said, ���Serhat will play a pivotal role in continuing to drive business success for our clients, challenging them to think about positively targeting different multicultural communities. I�۪m thrilled to welcome Serhat to the team.�۝