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Salman Khan will not be promoting home production ‘Hero’

Salman Khan
Salman Khan

Over a week ago, it was being said that Salman Khan’s home production would see him at the forefront in terms of promotions. However, now, it is thought he will be taking a backseat for the forthcoming ‘Hero’ and instead letting the two debutantes Sooraj Pancholi and Athiya Shetty take lead.

Deccan Chronicle report a source saying, “Salman wants Hero to be an out-and-out vehicle for the promotion of the two bachchas, who make their debut in the film.��Salman wants Sooraj Pancholi and Athiya Shetty to be in the spotlight. Even suggestions that, he do a song and dance for the end-titles, were firmly turned down.”

“Salman wants the newcomers to be the centre of attention. If you remember, ��he had actively promoted his brother-in-law Atul Agnihotri�۪s O Teri which featured Salman�۪s rakhi-sister�۪s husband Pulkit Samrat and family friend Tajdar Amrohi. The gambit backfired. Salman won�۪t take that risk again,” continued the source.

Talking specifically about promotions, there seems to be no word of any first look of the film which is a little odd considering many films are always seen to have a look publicised early on. The source stated, “This is again Salman�۪s idea. To start the promotional campaign closer to the release. He sees no point in starting months before the release date”.

‘Hero’ is scheduled for release on 3rd July.

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