Sahara One to re-launch with new identity

General entertainment channel Sahara One is set to rebrand itself in a bid to bolster its position in the ratings race.

The channel will rebrand with a new tagline ‘Har Pal Manoranjan�� and also arm with niche content and new packaging.

Sahara One has kept its design classy, while using bright colours. Designed by Kolahoi Media, the trademark logo has a new look with a gamut of colours and the name of the channel in a new font. The multi-colour interface is a key component of the channel which personifies its identity and vibrancy.

With the revamp, the channel will focus on its current flagship shows like ‘Jai Jai Jai Bajrang Bali’, ‘Meri Maa’, ‘Masala Gupshup’ and others which are key TRP drivers especially within the target markets. Sahara One is on a strong growth path and with this new avatar, the channel will continue to give the audience a richer viewing experience through its engaging content.

Talking about this new development, Shivaani Jaisingh, COO, Trilogic Digital Media Limited said, “At this time we felt that it is essential to revamp, reposition and re-package our identity to cater to the needs of our core audience. The new packaging is a refreshing change that is brought about to let the brand stay connected and be in-sync with its increasing number of viewers. This revamp doesn�۪t stick only to the ��look�۪ aspect, but also with additional and focussed content, which will also soon be unveiled.”

Strengthening the brand, the channel also plans to feature premieres of movies in a special weekend segment every Sunday titled, ‘Sunday Blockbuster’.

The new look will launch with new crime show ‘Masterminds’ from Monday 23rd November.

Updated 20/11/2015