Sahara One to launch new ‘meaningful’ drama


As Sahara One continues to revamp its primetime offerings, the channel has confirmed the launch of ‘Kyunki Jeena Isi Ka Naam Hai’.

The show, which was previously shown on Doordarshan India, has been remade for Sahara One and launches in the UK next month.

‘Kyunki Jeena Isi Ka Naam Hai’ is produced by Unicef to make aware audiences about the positive change. It revolves around progressive stand for a healthy India in an entirely refreshing way.

Played in a rural set up, the series follows the lives of six protagonists through intricately woven dramatic stories that seamlessly blend serious messaging into the narrative. The show has struck a right chord with viewers by scoring high on entertainment and providing them with their daily dose of drama along with information which can be potentially lifesaving in many instances.

The messages are primarily taken from the UNICEF�۪s ��Fact for Life�۪ and are focused on providing viewers with the information they need to save and improve the lives of children and women. They also include girls�۪ education, social inclusion and HIV AIDS.

‘Kyunki Jeena Isi Ka Naam Hai’ launches on Sahara One UK on Monday 7th March at 23:00 (Monday to Friday).

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