Sabras Radio to unleash new on-air sound

The Midland’s most popular Asian station Sabras Radio has confirmed that it will be unleashing its new on-air sound on Monday (5th March).

Sabras Radio has been on a high recently with exclusive coverage of two Bollywood events in Leicester. The first being of legendry actor Amitabh Bachchan’s UK visit and the second of ‘Big Brother’ star Shilpa Shetty giving her first radio interview since her win to the station.

Sabras Radio has branded the first phase of the revamp ‘March 5, 5 Changes’, which will see five schedule changes on the 5th March. With this, it will be targeting a younger audience but in a subtle move.

The shake-up will see the station’s flagship Breakfast show extended by an hour and will broadcast to 10am. This will then be followed by the Mid-Morning Show, which will be hosted by Faruk Razak, who has been with the station since launch in 1995. Amber will continue hosting the Lunch Time show at the new time of 1pm. Raj Baddhan (of BizAsia.co.uk fame) will front Drive Time from 3pm. The fifth and final change will be new signing Kay, who joins the station to present Late Drive at 6pm.

Vinod Suri has been shifted from the daytime line-up to a longer stint at night. His nightly show will begin at 10pm and will air until 2am.

The new schedule:
7am Breakfast with Alpa
10am Mid-Morning with Faruk Razak
1pm Lunch Time with Amber
3pm Drive Time with Raj Baddhan
6pm Late Drive with Kay

As well as schedule changes, the station will also be undergoing a makeover with a new jingle package, which after six years is being revamped.

Operations Manager, Raj Baddhan said; “Sabras Radio has for long been a firm favourite amongst listeners in the UK. It has been sometime since our last programming revamp and to maintain the popularity and freshen up the station’s output we’ve unleashed our new schedule and the new on-air sound, which goes live on Monday. The weekday daytime schedule will be much more vibrant and this will soon be followed by a new weekend schedule.”

Sabras Radio is also in early stages of launching nationally on Sky Digital by mid-this year.

Changes to Sabras Radio’s weekend line-up are imminent. More details soon.