The Midland’s popular Asian station, Sabras Radio will be bringing back its innovative event ‘Shaadi Week’ just three months after it successfully ran the first edition in April.
Sabras Radio is inviting all types of businesses relating to wedding products to promote their services during the station�۪s Shaadi Week. The concept has been introduced to attract small and medium-sized businesses who perceive radio advertising as expensive.
As it did in April, Sabras Radio will dedicate each day of the week to particular products including fashion, mendhi, make-up, venues and DJs, photographers/filming, caterers and wedding planners, car services, coaches and honeymoons.
Sabras Radio will also be opening up its studios on the famous Golden Mile (Melton Road) in Leicester to allow clients to exhibit their products such as mandaps, DJs and make-up artists. Special programmes during Shaadi Week will also be played out.
Raj Baddhan, Operations Manager of Sabras Radio said, “It’s with great pleasure to bring back our popular strand, Shaadi Week mainly due to the demand by clients and our listeners. We will be taking things to another level with a new dimension to Shaadi Week 2. We’ve already attracted some new businesses second time around, as well as securing some of the businesses from the first Shaadi Week.”
To advertise during Shaadi Week, email [email protected] or call 0116 261 0666.
Sabras Radio’s Shaadi Week will commence on Monday 18th August.