SAB TV puts “social” back into social media

SAB TV has launched a new campaign to reinforce the importance of family interaction through watching and sharing opinions.

With this strategy, the channel is hoping to put “social” back into social media through its programmes such as ‘Tarak Mehta Ka Ooltah Chahmah’ and ‘Chidiyaghar’. It includes references to SMS and social media as pulling the family apart rather than bringing them together. The creative comes in the form of a comical music number and can be seen at the video below:

Updated: 09/02/15