One of UK’s newest Asian TV channels, SAB TV, has gone and launched what it calls “an innovative” format musical gameshow called ‘Krazy Kiya Re’.

According to a press release by the show’s producers Optimystix Entertainment Pvt. Ltd, “‘Krazy Kiya Re’ seeks to unearth the ‘creative genes’ in our collective singing talent. The primary idea of all singing talent shows thus far has been to only showcase the vocal power and tone of the contestants, but rarely do these shows explore the ‘creative’ powers of the singer to twist, translate or googly the song!”

Optimystix has created this format and licensed it to SAB TV and will subsequently be licensing this format to other markets for production in their local languages around the world.

Sanjiv Sharma, CEO and Chairman, Optimystix Entertainment Pvt. Ltd. said, “Plain vanilla singing based talent shows are pass̩ as Indian audiences now crave for something beyond something unexpected. And KKR promises to deliver these ‘unexpected’ moments of pure entertainment. We are proud to create such a unique format based on

the encouragement received from SAB TV. We are confident that Krazy Kiya Re will be well accepted by Indian audiences across the world.”

‘Krazy Kiya Re’ launched on Friday 9th May and is shown every Friday at 20:00.