Viacom18’s Rishtey Cineplex and MTV Beats have officially launched on the Virgin Media platform.
MTV Beats is now available on Virgin Media channel 841, featuring the biggest Bollywood tracks that are making their mark on dance floors across the globe. Meanwhile, Rishtey Cineplex, with its huge Bollywood offerings, is available on channel 828.
Following the launch of Brit Asia TV, Islam Channel UK and Islam Channel Urdu earlier this summer, Virgin TV customers on the ‘Mix’ package and above can now enjoy 13 Asian and Islamic channels.
David Bouchier, Virgin TV’s Chief Digital Entertainment Officer, said, “With the launch of Rishtey Cineplex and MTV Beats, we’re bringing the best of Bollywood and Hindi music direct to Virgin TV customers’ screens. We’re continuing to grow our Asian TV-line up so our customers have the pick of the best Asian programming around.”
Govind Shahi, Business Head, Indiacast (Europe, US, APAC), said, “We are thrilled to have our latest offerings MTV Beats and Rishtey Cineplex on Virgin TV, strengthening our relationship with the platform. Both the channels are unique in their own ways, MTV Beats gets the audience grooving with upbeat Bollywood music and Rishtey Cineplex enthrals audience with latest Bollywood and classical movies throughout the day.
Viacom18 flagship channels Colors and Rishtey are already available on Virgin Media on channels 826 and 827 respectively.