Rego lands head of sales & marketing role at B4U

Kevin Rego has been appointed the new head of sales and marketing at B4U UK and Europe, its been confirmed.

Rego, currently business development manager, brings with him a wealth of experience as he takes over the position of head of sales and marketing. Rego has over 14 years experience in the UK market place and held various positions in his career including Corporate Communications Manager at ZEE Network and head of sales with Magna Publishing group.

As revealed exlcusively on BizAsia.co.uk last month, Bala Iyer, the current head of business (Europe) and vice president international sales of B4U Network leaves the company after a stellar effort in which he was responsible for making both channels a formidable force in the market place.

During his tenure the network saw a flurry of events and an increase in sales within the UK and internationally. Before joining B4U, Bala was head of sales at ZEE Network.

“I have thoroughly enjoyed my stint at B4U over the past three years. My tenure at B4U was a challenging one and I am delighted that I achieved my career objectives I had set when I joined. I wish B4U all the very best in their future endeavours,” said Bala Iyer.

“We will certainly miss Bala Iyer’s vast experience but at the same time we are delighted with the recent appointments within our organisation. The experience and knowledge they possess will go a long way in achieving the goals B4U Network has set and also strengthen our position in the market,” said Sunil Rohra, Global CEO, B4U Network.

Priya Lamba who has been at the company ten years has been appointed head of programming and operations.

The appointments take place with immediate effect.