ZEE Entertainment Enterprises Ltd has announced the appointment of Bharat Ranga as head of ZEE International Business, based out of Mumbai. The country heads of UK, USA, Asia Pacific, Mauritius and South Africa will report to Ranga, who in turn will report to Pradeep Guha, CEO, ZEE.

Prior to this, Ranga was the Head of ZEE Cinema and Premier/Action/Classic channels. After a successful stint as Sales Head he has taken over this Business Head portfolio and was instrumental in promoting ZEE Cinema as the leading channel in India. Prior to joining ZEE in 1998, Ranga was with the Times of India.

The International Business of ZEE spans five continents, ZEE reaches out to more than 350 million viewers in more than 120 countries. The South Asian diaspora is spread across the length and breadth of the world and is of relevance in most countries, both financially and culturally. In the UK and the US, South Asians form one of the most respected and professionally accomplished communities. In other parts of the world like Africa and Hong Kong, they are among the wealthiest sections of society.