The latest RAJAR figures are out for the quarter ending September 2005 and there’s certainly been a change at the top in terms of Asian radio stations.
BBC Asian Network has increased its audience reach from 440,000 to 524,000. The audience share of Asian Network has also risen by 1% to 3% when compared to the previous quarter. Number of hours the listener tunes into the Asian Network has also built over the past three months. Listeners have begun tuning in longer, now standing at over 6.2 hours. Overall, the station has done exceptionally well. It remains to be one of the BBC’s most popular digital radio services.
National opponent, Sunrise Radio has seen only a steady increase in its audience reach and share. The commercial station based in London has upped its reach from 467,000 to 485,00 this past quarter. Its reach has also seen a rise from 0.3% to 0.4%. Listeners have also begun tuning in longer to the station from 7.7 hours to 9.1 hours.
Looks like the lead has changed again with the BBC Asian Network regaining the numero uno position as the most popular Asian radio station in the UK. But how long will this last? Keep it with Biz Asia for all the updates.
Other UK based Asian radio stations such as Radio XL in Birmingham, Sabras Radio in Leicester and Asian Sound in Manchester do not subscribe to RAJAR.