RAJAR: Lyca Radio steals London Breakfast crown

Lyca Radio has beaten commercial rival, Sunrise Radio in the London Breakfast war in latest official audience figures from RAJAR for Q4/15.

It’s the first time Lyca Radio has taken the lead over Sunrise Radio during the coveted Breakfast slot. Lyca Radio’s Breakfast show tripled its audience from 42,000 in Q3/15 to 119,000 listeners. Meanwhile, Sunrise Radio’s Breakfast show attracted 71,000 – down from 121,000 listeners in Q3/15. Year-on-year, Lyca Radio has added 31,000 new listeners to its Breakfast show and Sunrise Radio has lost 61,000 listeners when compared to the same period in 2014. The latter is hoping to claw back its lost audience in the next RAJAR data after making changes to its Breakfast show last month. Similarly, Lyca Radio has also tweaked its Breakfast show a few days ago.

Lyca Media’s Dilse’s Breakfast show increased its audience by 3,000 listeners. It was up from 21,000 listeners in Q3/15 to 24,000 as it stands now. However, year-on-year, the show has suffered a loss of 11,000 listeners.

Disclaimer: Sunrise Radio’s Breakfast show airs between 06:00 – 09:00 and Lyca Radio’s Breakfast is on-air between 06:00 – 09:30, so figures are not like-for-like due to 30-minute time difference.