Radio Mirchi forays into US market
Popular Indian radio brand, Radio Mirchi has forayed into the US market with the launch of a number of channels in various parts of the country.
In a licensing agreement, Radio Mirchi is available in Raleigh-Durham, NC on 99.9 FM HD-4, 101.9 FM & 1490 AM; in Baltimore, MD on 92.3 FM HD-2 and in Philadelphia, PA on 103.9 FM HD-2. The station has also now expanded on 93.1 FM-HD2 in Cleveland and 107.5 FM-HD2 in Columbus. As well as online, Radio Mirchi USA is also audible via Amazon Alexa.
Prashant Panday, MD & CEO, Radio Mirchi commented, “We are thrilled to finally launch our stations in the US. The South Asian community is one of the most educated and affluent communities here and it is truly tragic that there are few radio stations with quality programming that cater to this audience. We aim to be able to change that with our product offering and hope that the audience loves what we have come up with as much as we loved putting it together for them.”
In New York, New Jersey and Connecticut, Radio Mirchi has partnered with NJ Broadcasting LLC. Dr. Nimisha Shukla, owner of NJ Broadcasting LLC, said, “It has been my long-term desire to create voice for South Asian Americans in NY, NJ and CT. Partnering with Radio Mirchi will make this dream come true. I look forward to very best content from Mirchi in coming years, which will help us in writing a page in Indian American Chapter of U. S. history.”
In Raleigh-Durham, NC; Baltimore, MD; Philadelphia, PA; Cleveland, OH; Columbus, OH; Atlanta, GA; Richmond, VA; and St. Louis, MO Mirchi has a licensing arrangement with Arohi Media.
Ravi Cherukuri, Chariman/CEO, Arohi Media, said, “Our vision is to have a quality home entertainment radio network for the South Asian population in USA and are proud to say that we are taking the first steps in this direction with this partnership with Mirchi. HD radio offers better signal quality than even FM. South Asians can access it in their cars and most have HD sets pre-installed in them. They just need to be turned on! After this, we plan to launch stations in many other cities before December 2019.”
