Market leader, Utsav Plus witnessed a drastic drop in UK ratings on Thursday, according to exclusive data obtained by BizAsiaLive.com.
Utsav Plus’ share fell to 0.04% – one of the lowest weekday ratings for the popular broadcaster. The biggest Asian TV channel on Thursday was Colors with 0.07%, followed by Hum TV and Hum Masala with 0.06%. Sony TV registered 0.04%.
ZEE TV (now in HD) was up with a share of 0.03%.
Utsav Plus’ top rated show on Thursday was ‘Yeh Rishta Kya Kehlata Hai’ at 21:30 with 43,600 viewers.
Please note: Above data is overnight figures, which may change slightly after seven days when consolidated data has been accounted for. BizAsiaLive.com publishes consolidated figures every Monday.