Overnights: Star Plus Dopahar breaks 100k barrier
Star Plus has shattered its own audience records by clocking up over 100k viewers for its recently launched Star Plus Dopahar slot, according to exclusive data obtained by BizAsiaLive.com .
The channel’s innovative concept to run original programming in the daily 12:30 – 14:30 band, has worked wonders for Star Plus. The ratings saw a massive surge most probably down to the UK Bank Holiday on Monday. ‘Ek Aastha Aisi Bhee’ at 13:30 impressed with a huge 98,700 viewers tuning in – peaking at 108,200 viewers. ‘Tu Sooraj Mein Saanjh Piyaji’ at 13:00 attracted 79,000 viewers – peaking at 128,700 viewers. ‘Dhhai Kilo Prem’ at 14:00 was watched by 61,400 viewers.
Other shows in the channel’s afternoon schedule also did well with ‘Ek Hazaaron Mein Meri Behna Hai’ at 14:30 with 69,100 viewers. ‘Baa Bahoo Aur Baby’ at 15:30 with 57,800 viewers and ‘Iss Pyaar Ko Kya Naam Doon’ at 15:00 with 56,200 viewers.
Above data is an overnight rating supplied by Attentional – and may change slightly after consolidated figures become available in seven days from BARB.
