Overnights: PSL 2020 launch puts Hum Masala at No.1 on Thursday in UK

The first day of the Pakistan Super League (PSL) propelled Hum Masala to the No.1 position in UK ratings on Thursday, according to exclusive data obtained by BizAsiaLive.com.

Hum Masala registered a share of 0.15%, followed by Star Plus with 0.11%, Colors and PTC Punjabi with 0.07%, BritAsia TV with 0.06%, Sony Entertainment Television and Colors Rishtey with 0.05%, Hum TV, Geo TV, New Vision TV, Dunya News, Samaa TV, Sony SAB TV and Sony MAX 2 with 0.03%, Star Bharat and ABP News with 0.02% and ZEE TV with 0.01%.

Hum Masala’s exclusive PSL 2020 coverage was watched by an average of 40,000 viewers between 14:30 and 20:00. The channel’s coverage started with a star-studded Opening Ceremony, followed by the first match of the season between Quetta Gladiators and Islamabad United. The match was won by Quetta Gladiators.

On Star Plus, ‘Yeh Hai Chahatein’ was the channel’s top show with 47,300 viewers at 19:30, followed by ‘Kahaan Hum Kahaan Tum’ at 20:00 with 39,000 viewers, ‘Dil Jaise Dhadke Dhadakne Do’ at 20:30 with 31,100 viewers, ‘Yeh Rishtey Hain Pyaar Ke’ at 18:00 with 31,000 viewers, ‘Yeh Rishta Kya Kehlata Hai’ at 21:30 with 22,800 viewers, ‘Nazar’ at 22:30 with 20,800 viewers, ‘Sanjivani’ at 19:00 with 20,300 viewers, ‘Kasautii Zindagii Kay’ at 21:00 with 17,500 viewers, ‘Dadi Amma Maan Jao’ at 18:30 with 14,800 viewers and ‘Yehh Jadu Hai Jinn Ka’ at 22:00 with 10,100 viewers.

On Colors, ‘Mujhse Shaadi Karoge’ dropped further to 16,800 viewers at 21:30, followed by ‘Naati Pinky Ki Lambi Love Story’ at 20:30 with 16,300 viewers and ‘Choti Sarrdaarni’ at 19:30 with 14,500 viewers.

On Sony TV, ‘Mere Dad Ki Dulhan’ was watched by 23,800 viewers, followed by ‘Crime Patrol’ at 22:00 with 21,100 viewers and ‘Patiala Babes’ at 20:30 with 20,600 viewers. ‘Mere Sai’ was next with 17,300 viewers and ‘Beyhadh 2’ at 21:00 with 11,100 viewers.

On Hum TV, ‘Zindagi Gulzar Hai’ led with 19,300 viewers at 21:00, followed by ‘Pyaar Ke Sadqay’ at 20:00 with 11,800 viewers.

On Geo TV, ‘Kahin Deep Jalay’ attracted 18,300 viewers at 20:00, followed by ‘Munafiq’ at 19:00 with 7,100 viewers.

On ZEE TV, ‘Guddan’ was watched by 12,500 viewers at 18:30.

Please note: Above data is overnight figures, which may change slightly after seven days when consolidated data has been accounted for. BizAsiaLive.com publishes consolidated figures every Monday.