Overnights: ‘PK’ & cricket gives Sony MAX edge over ZEE Cinema

The war between Sony MAX and ZEE Cinema accelerated in UK ratings on Saturday with the former easily beating the latter, according to exclusive data obtained by BizAsiaLive.com .

The HD premiere of Aamir Khan’s blockbuster film ‘PK’ delivered 21,200 viewers – peaking at 47,800 viewers. The ongoing cricket series between India V Sri Lanka also was a big ratings winner on the channel with 19,300 viewers tuning in from 04:45 – peaking at 83,600 viewers. ‘Mere Yaar Ki Shaadi Hai’ at 23:00 delivered 7,100 viewers and ‘Lage Raho Munnabhai’ at 13:00 with 2,900 viewers.

ZEE Cinema’s top rated movie was the 90s hit ‘Beta’ starring Anil Kapoor and Madhuri Dixit, which attracted 8,100 viewers at 14:35 – peaking at 15,300 viewers. Other movies on the channel hovered around the zero-1k mark.

Above data is overnight ratings supplied by Attentional – and may change slightly after consolidated figures become available in seven days from BARB.