Bengali infotainment channel, NTV Europe smashed its own ratings record after delivering its best ever figures on Tuesday, according to exclusive data obtained by BizAsiaLive.com .
NTV Europe’ share stood at 0.12% – coming second place, only to Star Plus, which led with 0.18%. Surprisingly, NTV Europe has been gathering pace over the past few weeks and its latest ratings has surprised many. It beat Indian TV giants like Sony Entertainment Television (0.04%), ZEE TV (0.04%) and Colors (0.03%). NTV did well during its daytime schedule around midday but it was the evening schedule post 18:00 that gave the channel an edge over its rivals.
Star Plus remained on top with ‘Yeh Hai Mohabbatein’ pulling in 90,900 viewers, followed by ‘Kullfi Kumarr Bajewala’ at 20:30 with 83,800 viewers and ‘Naamkarann’ at 21:00 with 78,800 viewers.
Hum Masala stayed strong with its cricket coverage between Pakistan and West Indies. The final day’s coverage attracted over 40,000 viewers from 15:00. The channel’s share was also better than usual with 0.12%.
Sister channel, Hum TV garnered a share of 0.06% with ‘Dil-e-Muztar’ at 21:00 pulling in 24,200 viewers.
Above data is overnight ratings supplied by Attentional – and may change slightly after consolidated figures become available in seven days from BARB.