Overnights: ‘Malgudi Days’ strikes gold for Lamhe
ZEE Network’s free-to-air entertainment channel, Lamhe has managed to top the UK Asian ratings (Sunday 6th October), according to a release by the company.
It was the UK�۪s top viewed Asian channel yesterday, with a host of shows outperforming rival channels and the evening movie and newly launched show, ‘Malgudi Days’, attracting a large share of the Asian audience.
Launched earlier this year, Lamhe showcases only the best of South-Asian entertainment, free, with classic dramas, path-setting Bollywood classics, plus lifestyle, travel, cookery and more. The channel is aimed at people who simply love drama and want to watch critically-acclaimed shows and movies that have defined the landscape of South Asian television.
Fulfilling this aim, Lamhe has launched a new series this month ��� ‘Malgudi Days’, a show originally aired on Doordarshan India. A favourite for many, ‘Malgudi Days’ is a collection of popular short stories taken from the books by India�۪s renowned author R. K. Narayan. The stories are all set in the fictional town of Malgudi located in South India.
Archana Kanade, Business Head – Free-To-Air Channels, “Lamhe has added great value to the UK�۪s Asian TV audience; right from launch the channel has created a connection with the audience by giving them what they want to watch. In a market that is crowded with very similar programming, Lamhe offers a different viewing experience, which is striking the perfect chord with the viewers. It�۪s great to see Lamhe�۪s hand-picked shows performing well and reigning the market.�