Adding further pressure on market leader, Star Plus, it was Hum TV that trounced the Hindi entertainment channel in UK ratings on Thursday, according to exclusive data obtained by BizAsiaLive.com.

Hum TV has been performing exceptionally well in UK ratings, with record figures. The channel has also delivered its biggest ever ratings during the all-important Ramadan period. Hum TV’s share on Thursday was at 0.15%. Its top performers were ‘Adhan-e-Isha’ with 76,900 viewers, followed by ‘Mausam’ at 21:30 with 76,800 viewers and ‘Ustaani Jee’ with 36,100 viewers.

Star Plus dropped to No.2 with a share of 0.12%. Its top shows included ‘Kullfi Kumarr Bajewala’ at 20:30 with 74,600 viewers, followed by ‘Ishqbaaaz’ at 20:00 with 68,600 viewers and ‘Yeh Hai Mohabbatein’ at 19:30 with 65,600 viewers.

Sony Entertainment Television increased its share to 0.07% with ‘Mere Sai’ and ‘Zindagi Ke Crossroads’ leading.

New Vision TV was the biggest news channel with a share of 0.06%.

ZEE TV delivered a share of 0.05% and Colors with 0.02%.

Above data is overnight ratings supplied by Attentional – and may change slightly after consolidated figures become available in seven days from BARB.