Adding further pressure on market leader, Star Plus, it was Hum TV that trounced the Hindi entertainment channel in UK ratings on Thursday, according to exclusive data obtained by BizAsiaLive.com .
Hum TV has been performing exceptionally well in UK ratings, with record figures. The channel has also delivered its biggest ever ratings during the all-important Ramadan period. Hum TV’s share on Thursday was at 0.15%. Its top performers were ‘Adhan-e-Isha’ with 76,900 viewers, followed by ‘Mausam’ at 21:30 with 76,800 viewers and ‘Ustaani Jee’ with 36,100 viewers.
Star Plus dropped to No.2 with a share of 0.12%. Its top shows included ‘Kullfi Kumarr Bajewala’ at 20:30 with 74,600 viewers, followed by ‘Ishqbaaaz’ at 20:00 with 68,600 viewers and ‘Yeh Hai Mohabbatein’ at 19:30 with 65,600 viewers.
Sony Entertainment Television increased its share to 0.07% with ‘Mere Sai’ and ‘Zindagi Ke Crossroads’ leading.
New Vision TV was the biggest news channel with a share of 0.06%.
ZEE TV delivered a share of 0.05% and Colors with 0.02%.
Above data is overnight ratings supplied by Attentional – and may change slightly after consolidated figures become available in seven days from BARB.