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Overnights: Hum Masala continues with its strong numbers on Friday

The refreshed Hum Masala continues to perform strongly in UK ratings, according to exclusive data obtained by

Hum Masala proved a ratings success on Friday, standing behind market leader, Utsav Plus. The latter recorded a share of 0.14%, followed by the food channel at No.2 with 0.11%. Sony TV was third with 0.10%.

Hum Masala’s top shows were ‘The Breakfast Show’ at 21:30 with 40,800 viewers and the earlier episode at 11:00 with 31,100 viewers. ‘Sanwari’ at 10:30 pulled in 39,100 viewers.

Please note: Above data is overnight figures, which may change slightly after seven days when consolidated data has been accounted for. publishes consolidated figures every Monday.