The UK TV premiere of ‘Cocktail’ last night gave Rishtey its best ever ratings, BizAsia can exclusively reveal.
The romantic drama starring Saif Ali Khan, Deepika Padukone and Diana Penty got a record viewership of 67,400 and a share of 0.26% for the channel. It peaked at 109,300 – slightly less than the peak for Shirin Farhad Toh Nikal Padi۪ last weekend, which touched 115,600.
Movies are bound to do well for broadcasters and with Viacom18 (parent company of Rishtey/Colors) investing in some huge movie titles, the channel is expecting these to result in bigger viewing numbers to compete with the likes of Star Plus, Star Gold and UMP Movies.
In comparative data, Star Gold, which showed the repeat of action-thriller ‘Ghatak’ during the same 20:00-23:00 time slot, got an audience of 11,000. Similarly, on Star Plus, the channel ran a ‘Navratri’ event called ‘Star Dandiya Dhoom Machi Dhoom’ between 21:00 and midnight – an audience of 29,200 – peaking at 89,400.
Above data is an overnight rating and may change slightly after consolidated figures become available in seven days from BARB.