Star Gold jumped ahead of rival movie channels on Saturday and also emerged as the fourth most watched Asian TV channel overall, according to exclusive data obtained by BizAsiaLive.com.
Star Gold’s share was at 0.06, just behind Star Plus with 0.15%, Sony TV with 0.13% and Star Bharat with 0.10%. The channel was also the most watched movie channel, with Sony MAX just behind with a share of 0.05%, ZEE Cinema with 0.03%, Rishtey Cineplex with 0.02% and B4U Movies with 0.01%.
It was the Bangladesh Premier League that gave Star Gold a huge boost in UK ratings with 19,500 viewers tuning it at midnight for the replay of the day’s earlier match.
‘Housefull 2’ on Star Bharat was the biggest movie across all Asian TV networks with 32,500 viewers, followed by ‘Sultan’ at 20:00 with 11,200 viewers, ‘Saathiya’ at 14:15 on Sony MAX with 9,500 viewers and ‘Golmaal Again’ at 21:00 with 8,300 viewers on Star Gold.
Please note: Above data is overnight figures, which may change slightly after seven days when consolidated data has been accounted for. BizAsiaLive.com publishes consolidated figures every Monday.