The World TV Premiere of comedy ‘Bol Bachchan’ on Star Gold on Saturday night (27th October) pushed the channel ahead of rival UMP Movies.
Between the scheduled time of 20:00 – 23:00, the Ajay Devgn-Abhishek Bachchan release averaged with a rating of 55,000 – peaking at 135,500 during the course of the film. The channel had an average share of 0.25% when the film was telecast.
Rival, UMP Movies had half the audience as Star Gold during the same time. For its 21:00 – midnight film, the channel could only manage an average audience of 24,800 – peaking at 67,300 later on. The channel’s share at the time was 0.35%.
Above data is an overnight rating and may change slightly after consolidated figures become available in seven days from BARB.