Bengali news and entertainment channel, NTV has signed up to BARB.

NTV joins ATN Bangla, which dominates UK ratings as the only Bengali TV channel to report official viewing data. As of today, 1st November, BARB will release official ratings for NTV.

With the number of channels signing up to BARB increasing and the advertising pie shrinking, it remains to be seen how successful NTV’s stint on BARB will be.

Keep it with for more.