New free UK Asian newspaper launches

Asian City Media Limited has launch a free fortnightly English newspaper called Asian City.

The paper will cover major Asian cities of Britain, including London, Luton, Coventry, Birmingham, Manchester, Bradford, Leeds and the surrounding areas of The North West and Northern cities of Newcastle and Sunderland. Across the border, Asian City will reach the Scottish cities of Glasgow and Edinburgh.

The first edition goes to press on Wednesday 4th July, hitting the streets Thursday 5th July. The paper will be distributed free to the public and is based on the Metro and Evening Standard model of free distribution newspapers.

Asian City publisher, Thufayel Ahmed, says, “Asian City will give a voice to this large Ethnic Group and a newspaper it can call its own and be proud of.”

Unlike the Metro and Evening Standard, which are only exclusively available at tube and railway stations, Asian City will be available through Asian retail outlets in the High Streets, through postal subscriptions, community organisations, local libraries, schools and colleges, as well as Temples, Gurdwaras and Mosques.

Asian City will be the first English language Asian newspaper to be both ��free distribution�۪ and available through Britain�۪s network of newsagents and mainstream news vendors such as Tesco, Asda, Sainsburys and WHSmiths. The news-trade edition will carry a small cover price.