Reality TV favourite star Rakhi Sawant is on the hunt for her ideal life partner, with thanks to NDTV Imagine.

In a controversial new reality TV show called ‘Rakhi Ka Swayamvar’, the loud-mouth item number girl and actress is set to take matters of the heart into her own hands with a nationwide search for her perfect husband along with the support of viewers.

In a press statement, a spokesman from NDTV Imagine said, “Rakhi Ka Swayamvar is a concept that has never seen before on television. The show promises to reveal a seldom-seen side of Rakhi and also provide an insightful glimpse of a roller coaster ride of emotions and tribulations. The ultimate selection of the groom will be made by Rakhi herself with the active help and participation of the audiences.”

The release further added, “15 prospective grooms will be found from across the length and breadth of the country through an extensive all-media audition process. As a starting point, interested, prospective grooms will need to send in their profiles for selection. This will be followed by multi-city face to face meetings where these prospective grooms will be shortlisted. The final week will present the wedding celebrations in all its glory from the Mehendi to the Sangeet and culminating in a real-life wedding for Rakhi with the groom that she has chosen.”

Rakhi said, “Every young woman dreams of a perfect marriage! There is a right time in your life to get married, to become a wife and a mother. I am a cultured Indian woman with good values and I have reached a stage where I need a companion with whom I can share my love, joys, sorrows and success with. For me that time is now… However I want to solemnize my marriage in the presence of all my fans who have been supportive of me throughout and what better way than getting married on national television? I am looking for a companion who is warm, affectionate, someone who can dance a little bit, who respects women for who they are and above all who is punctual. Even Sita had her Swayamvar…so why not me?”

Speaking on the occasion Shailja Kejriwal, EVP Content, NDTV Imagine said, “Reality has never been so real on TV before. Rakhi Ka Swayamvar is truly a unique concept that will capture all emotions and choices that Rakhi will experience in her quest for the right husband. This is our modern interpretation and adaptation of an age-old tradition of arranged marriages; where we are using the hugely popular platform of television to help Rakhi find her groom and fulfill her dreams. We۪re very excited with the concept as it will also connect her with TV audiences across the country; the very same people that have made her so popular and successful today.”

NDTV Imagine UK will broadcast the show concurrently with India after the completion of the Indian Premier League.