NDTV 24×7 has unveiled its new on-air look recently with less clutter and cleaner graphics.
The channel, which is available a part of the Sky monthly pack on the satellite digital platform and on cable has a cooler feel with just emphasis on white/grey and its corporate red colours.
Furthermore, NDTV 24×7 has improved its quality with a crispier and sharper picture enhancement.
A spokesperson at NDTV told BizAsia, “Our earlier colour combinations were a mix of black, red & golden which has now been changed to white, red & grey. The whole idea is to give an elegant, classy and clutter-free look at par with other international news channels. So among other things, we�۪ve had the logo changed from black to a lighter shade of grey; the tickers on the top and the right and left panels of the channel have been done away with and only the ��important news�۪ being declared as ��breaking news�۪.”
Recently, NDTV has also improved its iPhone and iPad application with more HD content.