Mango marketing unveils innovative promotional collab between ZEE5 & SKVP
Mango marketing agency has announced a partnership between ZEE5 and SKVP, shifting the paradigm of traditional marketing.
Departing from conventional strategies, Mango unveiled a novel collaboration, solidifying its position as an innovator in the industry.
Mango introduced branded Vada Pav’s and wrappers, elevating ZEE5’s brand visibility and creating a distinct presence in the market. This strategic move not only sets ZEE5 apart by the move initiated by Mango, but also propels ZEE5 in the spotlight, garnering invaluable attention and recognition.
The collaboration extends across 13 branches of SKVP, amplifying ZEE5’s reach and engagement among diverse regions. Customers were captivated by the ingenuity of the concept, experiencing firsthand the seamless integration of entertainment and culinary delights. The strategic placement of ZEE5 advertisements in SKVP’s high traffic locations maximizes brand exposure, with patrons readily engaging with the content while enjoying their meals. This immersive experience reinforces ZEE5’s position as a premier entertainment platform, seamlessly intertwining with everyday experiences.
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Archana Anand, Chief Business Officer, ZEE5 Global said “As a global streaming platform, we’re constantly looking for ways to connect with our consumers in our key markets in interesting and innovative ways. Entertainment and food together make a great combination, and we’re happy to be partnering with SKVP to
drive improved brand engagement among our consumers.“
“We are excited to be the bridge that connects these incredible brands as it’s about the heart and soul of our South Asian communities. As an agency, we understand the complexity and vibrancy of multicultural consumers and this partnership reflects our dedication to celebrating their unique cultures.” said Nidhi Sharma, Managing Director at Mango Marketing & Events.
