LycaMedia has announced the launch of two new shows on Lyca DilSe.
The two new shows called ‘Golden Hits’ and ‘Artist Of The Day’ will air on Lyca DilSe.
‘Golden Hits’ will play music exclusively from the 1950s, 60s and 70s on weeknights from 22:00 till 01:00. The show will feature the music of renowned legends including Mukesh, Mohammad Rafi, Kishore Kumar, Talat Mohammod, Manna Dey, Hemant Kumar, Mahendra Kapoor, Lata Mangeshkar, and Asha Bhosle, taking listeners back to the golden eras of Indian music. Artist of the Day is an hour-long programme which will air Monday to Friday between 12:00 and 13:00. The Artist of the Day programmes will showcase a different artist’s greatest hits each day, bringing classic uninterrupted listening to DilSe audiences.
Meanwhile, flagship station, Lyca Radio has also launched a new digital initiative called ‘Movie Of The Week’, which will allow distributors to promote their latest releases across the two Lyca radio stations.
Sunil Rohra, CEO of LycaMedia said, “Lyca Radio’s new digital initiative, Movie Of The Week will help distributors engage with audiences more effectively, whilst helping audiences learn more about new releases and ultimately to get them closer to the magical world of cinema.” He added, “DilSe will keep up its great programming with Golden Hits and Artist of the Day, which will be brought to our listeners without interruption every day of the week. Both DilSe and Lyca Radio will continue to bring fans of Asian music high quality shows and their favourite artists.”