‘Kaun Banega Crorepati’ mobile app launches

A new ‘Kaun Banega Crorepati’ mobile application has today launched worldwide, outside of North America.

The application gives the user an experience of playing ‘KBC’ just like the original Hot Seat Contestant. The gaming application comes with a host of video content and games.

The application is available for �0.69 GBP on iTunes and Windows application stores.

Players use all lifelines, score points and grow up the money tree. It is socially integrated enabling users to share their KBC scores on Facebook and Twitter.

Other highlights include ���Insta Hot Seat�۝, a fun-filled template photo frame of the KBC set, featuring the replica of the ���Hot Seat�۝ and Mr Amitabh Bachchan. Viewers can insert their picture in the frame and share on Facebook and Twitter. Fun filled games like ���Globe Quiz�۝, a globe-like interface where users can scroll around the earth’s axis, click on any part of the world and answer a trivia question. The interface allows the user to choose from the KBC characteristic four answers pop-up and it reverts with the correct answer.

Speaking on the launch, Nitesh Kripalani, Executive Vice-President ��� New Media, Business Development and Digital/Syndication at Sony Entertainment Network commented, “The idea is to bring the KBC experience up close and personal, for our global audience. Kaun Banega Crorepati is undoubtedly one of the most admired and loved game show on television today. The popularity quotient is huge and the fan base is getting bigger every year. Our digital platform is especially designed to give our users much more than what they can get from their television sets ��� a whole new immersive on-demand second screen experience right at their fingertips”

Neeraj Arora, EVP Head of International Business, MSM Asia said, “KBC is one of the most watched South Asian shows on television in International regions and with the development of the KBC app, MSM Asia have once again made groundbreaking steps towards enhancing the experience for its channels�۪ viewers through this second screen involvement”