&TV’s new show ‘Jaat Na Poocho Prem Ki’ will air on ZEE TV in the UK from this month.

As revealed earlier, ‘Jaat Na Poocho Prem Ki’ is said to be loosely based on the 2018 Hindi film ‘Dhadak’ (remake of Sairat). Jointly produced by Shaika Telefilms and Cockcrow Entertainment, the show narrates a riveting love saga deeply embedded in a strongly rooted caste system. ‘Jaat Na Poocho Prem Ki’ brings forth a fresh pairing between popular television artist Kinshuk Vaidya and debutant Pranali Rathod. Essaying yet again a powerful negative role will be veteran actor Sai Ballal.

Unfolding against the rural backdrop of Eastern Uttar Pradesh, ‘Jaat Na Poocho Prem Ki’ is a tale of forbidden love. It traces the journey of a young couple Badal and Suman belonging to different castes who fight for their love against the oppressive caste system prevalent in their society and family. Pursuing the hopes and struggles of these two lovers, the romantic drama attempts to gently highlight the harsh realities of casteism that continue to oppress lovers and people even today.

Commenting on bringing an adaptation of the popular film on small screen, Vishnu Shankar, Business Head, &TV said, “The caste system is arguably the biggest bane of the Indian society, having divided our country for centuries. While there are changes to ensure caste discrimination is mitigated, the issue is still very much alive. Entertainment enjoys the power to present different perspectives and persuade mindsets. Which is why it is our endeavour and hope that by raising a conversation on this socio-cultural issue, we as a society move closer to a place where caste divide and discrimination do not exist. Sairat was an exceptional masterpiece of Indian cinema that endeavoured to stir conversation on this matter and we are proud to be the first ones to adapt this story on television as Jaat Na Poocho Prem Ki.”

Talking about taking inspiration from the films and creating an adaptation, Producers Rajesh Ram, Cockcrow Entertainment and Pradeep Kumar, Shaika Telefilms said, “Sairat portrayed the harsh reality of caste with beauty and utmost realism which turned out to be an eye opener for many. We wanted that same message to reach out to the most interior parts of India, breaking the silence that has been maintained on this reality until now. Going forward with the similar bold thought, we decided to treat this love story a little differently. Adapting the story on television gives us a chance to add various layers to the characters which cannot be done in a three-hour film. Just like Sairat, we hope this show creates a difference in the mindset of society.”

Speaking about essaying a diverse character on screen, television actor Kinshuk Vaidya said, “I feel overwhelmed to be a part of Jaat Na Poocho Prem Ki that has been adapted from a cinematic jewel like Sairat. My character Badal is a simple young boy who has grown up dealing with the issue of caste difference all his life. But this grave reality is actualised when he falls in love with girl named Suman who belongs to a caste that is different from his. I am thankful to &TV and the producers for giving me this opportunity. I have always wished to bring a diversity in my roles, and I hope the viewers find this new character as interesting as I do.”

Since &TV is no longer available in the UK, selected shows from the channel are being broadcast on ZEE TV UK. ‘Jaat Na Poocho Prem Ki’ will air from Tuesday 18th June at 21:00, replacing ‘Happu Ki Ultan Paltan’.

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